ashrafmeer
writer and motion graphics designer
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Editor

Since 1998, I have worked as an editor on both film and video projects. First as an online editor on Flame/Inferno/Smoke, then as a creative editor working on Final Cut Pro and Adobe Premiere.

Reebok Pump Running Shoe

When Reebok brought back the popular Pump line of shoes, they turned to director Mikon Von Gastel of Imaginary Forces.  The challenge was to find a metaphor for the adjustability of the pump and to connect it to a better workout.  Breathing was our solution.  We used the edit to drive home the feeling of breathlessness.

Reebok Pump Basketball

I edited two of these spots for the return of the Reebok Pump.  Directed by Mikon von Gastel of Imaginary Forces.

100% HUMAN - Giselle

A series of PSA's to promote tolerance post 9/11

LEVIS fragrance concept

Takeout Media asked me to interpret their concept for a Levis brand fragrance. 

Garnier: 24 Hour Guy

I edited 5 of these for the Garnier website, 24 Hour Guy. I also designed the graphics, mixed the audio and did final color correction.  Produced and directed by Kennedy. 

The Band Perry Style File

This is one of the pieces I edited and finished for Rolling Stone and Garnier's microsite, Style Files.  Produced and Directed by Kamp Kennedy.

100% HUMAN - Calia

Second in the series of PSA's for takeout media. We are all 100% Human

Scar

This is a spec spot for Converse RED. Directed and produced by Maggie Hadleigh-West. Edited by ashrafmeer.com. Cinematography by Derek Lee.

Undress by LaVendi

I edited this music video for a young San Francisco band that fancies Hedi Slimane, directed by fashion photographer Hellin Kay.

99% The Occupy Wall Street Collaborative Film, Religion Thread

Faith leaders were prominent in the Occupy Wall Street movement.  This was one of the many threads that were created for the documentary that ultimately did not make it into the final film. 

Reni Laine - Choices

Before she was Reni Lane, she was Reni Laine.  A video I edited for her first album.  Directed by fashion photographer and stylist, Hellin Kay.

100% HUMAN - Shanone

Third in the series of %100 Human PSA's for agency Take-out Media.

100% HUMAN - Rob

Fourth in a series that promoted cultural diversity and tolerance in the wake of 9/11.  Produced by Take-out Media